SEO Ethics

All advice is based on the Editorial Guidelines of the search engines.

To safeguard both the integrity of their results as well as your success, also in the long run, I do not make use of "black hat" methods, and also strongly advise not to do so.

About Guarantees

No cooperator, partner or representative can provide guarantees or precise estimations on any ranking in the search engines.

No SEO Advisor in the world is able to do so, for the simple reason that far too much is out of his or her control. In such the practise of a SEO can be compared to that of a sollicitor.

SEO Quality

If there is one "rule in SEO" that dominates all others, it is about quality.

Good websites achieve higher rankings, it is as simple as that.

A website needs to be informative, easy-to-use, customer friendly, and answer all the questions a future customer might have.

If this one single issue is not taken seriously, or I do not receive the right information, all other techniques can only achieve so much.

SEO General

The expression is "Search Engine Optimization" and not "Search Engine Perfection" for a reason.

A page that is search engine perfect, can be the ugliest page in the world.

Hence, the expression optimisation.

SEO is about carefully balancing many elements, that not only need to take your rankings in the search engines into consideration, but also your branding, your market, your reliability and the overal quality of the content.

It is this what makes the difference between basic, average, good or high level SEO.



About website design & copyright

All photos and texts provided by a client, as well as logo or other graphics; they must be original and be the property of the client.

I can not verify the origins of graphic or textual content, and consequently do not assume any liability for issues, complaints or remarks forthcoming from material provided to us by the client.


Questions

For all questions regarding the above, contact me at info@bernardus.biz

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Frequently Asked Questions about SEO

What is SEO? | How long does SEO take? | How to achieve quick results?
What levels of SEO are there? | The best SEO links

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