GOOD IS THE ENEMY OF EXCELLENT
I make a point of it that my hotel websites are performing far better than their competition.
I have seen hotels that struggled for months, if not years, with all kinds of SEO techniques that did not get them anywhere, spend thousands on their website and still did not go anywhere, ordered standard SEO reports, changed their website... and still were not getting anywhere.
While it is the one and only task of a good hotel website designer to make sure that the new website will perform far better than the previous one.
The time-on-site must be longer, the average page view must be better, they must have a higher number of visitors and more visitors are converted into clients.
SAFEGUARDING THE EXISTING POTENTIAL, INCREASING THE FUTURE POTENTIAL
If taking over an already existing hotel website, it is a conditio sine qua non to first check the existing search engine rankings and build the site structure such that no existing ranking is lost.
Changing web designer is one of the most risky things a hotel can do, so I go to great lenghts to assure that no potential is lost, only increased.
