MY BACKGROUND
In 2002 I started working for small Spanish IDS launching online hotel guides. This brought me to WTM and ITB.
Becoming marketing account manager at the Swiss hotel marketeer GlobRes AG in 2005, I helped hotels world wide with making the most of their GDS connectivity.
It was in 2007 that I settled as an independent, and started launching test websites that had no other aim than to monitor and unearth search engine strategies.
WHY WE LOVE SEO
Because it is difficult. It's a puzzle, an excercise between rankings, branding and conversion.
Between short term, mid term, long term and very long term strategies.
Between listening to the market as well as predicting it - or fooling with it too.
The concentration and thoughtfulness that are needed simply match our character.