THE 10 COMMANDMENTS OF SEO

1. THOU SHALL RESPECT THE SEARCH ENGINES

Respect the Editorial Guidelines of the search engines. Already simply because that is your very best bet.

2. THOU SHALL NOT UNNECESSARILY CLUTTER THE INTERNET

Free tips? There are 30 million pages online with free tips. 99% of them repeat the same.

3. THOU SHALL NOT USE THE SAME TECHNIQUES AS OTHERS

Because 100 million others read and apply the same tips. Hence, they only help so much. Be better than that.

4. THOU SHALL NOT COPY AND PASTE

If you do not have anything genuine, original or unique to tell, do not make a website. It will go nowhere.

5. THOU SHALL NOT DELIVER FALSE PROMISES

And in SEO that means: do not deliver any promise whatsoever. Far too much is out of your and our control.

6. THOU SHALL OFFER QUALITY

The higher the quality, the less "SEO" you need. Simply offering quality equals 2 years full time working on SEO.

7. THOU SHALL OFFER AUTHENTICITY

If only because that is today's marketing technique Number 1.

8. THOU SHALL MAKE YOUR WEBSITE FOR THE VISITOR, NOT THE ENGINE

And Rankings come in second. It is of no use to have high rankings, but no clients.

9. THOU SHALL NOT SEE SEO AS THE BE-ALL AND END-ALL

BRANDING and CONVERSION are equally important. The better you are in one domain, the better also in the other.

10. THOU SHALL AIM HIGH

The Internet has become top sport. If you do not aim at the Olympics, you might as well do nothing at all.