SEO Ethics
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1. ETHICAL SEO
If you wish to safeguard your online success, only use ethical SEO.
Respect the search engines and their editorial guidelines.
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The best SEO links to immediately start with do-it-yourself SEO
2. HOLISTIC SEO
Thinking inside the box is asking for trouble.
Do not think in terms of SEO on one hand, Usability on the other.
All elements should be carefully woven into one ideal and unique whole.
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3. QUALITY
SEO is the process to increase the volume but also the quality of the traffic to a website.
The second issue is often forgotten. It is not the goal to attract more visitors, the goal is to attract more relevant visitors.
And provide the answers of the questions they were looking for.
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The guidelines of Google
Google is very clear in its Editorial Guidelines for webmasters:
"Create a useful, information-rich site, and write pages that clearly and accurately describe your content".
"Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users".
"Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you".
Visit Google's Webmaster Guidelines.
4. SUSTAINABILITY
Things might move very slowly on the issue of ecological awareness, but the moment will come.
That operating according to the principles of sustainability will simply be expected or demanded by your visitors, if not by law.
This website is lodged on a server that runs on natural energy only (wind and water).
All our cooperators commit to work in day light, avoid usage of plastics, prefer local products over products that consume very much in traffic.
The Internet has overtaken Transport as the main consumer of resources. Consequently, we as Internet specialists have an extra liability.
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Why the dark colours in this website? Because they consume less energy at your end.
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