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What is SEO?
SEO stands for Search Engine Optimization and...  

HANDY LINKS FOR STARTERS
LinkMarket.Net
Start looking for relevant and high quality link partners.

Page Weight Tool
Calculate the weight of your pages and make sure they are way under 60 KB, preferably under 20 KB.

Check Competition
Compare your website traffic to that of your competitors. "No results" means there is just too little traffic.

Ethical SEO
Take care: search engines have Editorial Guidelines, which they will ask you to follow.

Basically these guidelines want to make sure that the customers of search engines, the searchers, find websites that are truly relevant and reliable.

Not those websites that are just good in tricking the search engines.

You can rank higher with un-ethical methods, small hidden tactics used to trick the search engines... but obviously, that comes with a price.

The price being that search engines can decide to penalize your website by giving it lower rankings, if not top bottom rankings, or just block your website from showing.

In a worst case scenario, it can take up to 12 months for your website to even be included again in the indexes, and there after still will have to prove its reliability again, during months of just ranking somewhere at the bottom.

It can not be said enough: follow the editorial guidelines and you will succeed.

   

... that is the internationally accepted expression for the combination of all techniques that can make a website "Search Engine Friendly", or more attractive for the search engines such as Google, Yahoo, MSN, Ask, Altavista, Lycos, Cuil, and the many, many others.

Because the more attractive a website is for such a search engine, the higher it will rank in the search engine result pages (SERPS)... and that is obviously very, very beneficial for such a website.

We are not talking about Key Word Advertising. This is the paid marketing strategy : the search engine will show a link to your website and you pay per customer that clicks on the link.

SEO targets the free, or organic, listings, those listings that you, in general, see on the left.

The advantages
Do you have a couple of hours?

Ranking high in the free pages of the search engines means that the potential of your website doubles, triples, tenfolds, "hundred or thousand folds"...

The higher your website ranks, the more people will click on the link and visit it... and all that without it costing one cent to you.

It is for this reason that SEO has become such a phenomenon, big companies paying thousands per year to have their website optimized.

 

Why is it so urgent?
Make no mistake about it. SEO is on everybody's lips.

Your advantage is that it is often there where it also remains... on the lips. A lot less people actually perform SEO.

Or, if they do so, do that very badly, with irrelevant techniques, unethical methods that will be penalised by the search engines, or they rather hurt their website's success than help it.

But the fact remains: millions of people world wide are busy with SEO as we speak. And many of them will succeed - and it will be harder and harder to keep up with them in the search engines.

Yes, the longer you wait with true SEO, the harder it will become in a year, or two years from now. Also because very often, many SEO techniques do not come with immediate effects. It can take from anywhere between 3 to 12 months before the search engines will even notice your efforts.

Start with true and good SEO, and do so as soon as you can.

 
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Introduction to SEO